New partnership for the management of football players and sponsorships

A new reality is making its entrance into the landscape of collaborations between brands and the sports world: it is the agreement between CapitalAdv and Emerge, an agency specialized in the management and promotion of professional athletes. The aim is to create a structured platform to design, develop, and market sponsorship operations and promotional campaigns, responding to the growing demand for authentic connections between brands and sports talents.

The agreement takes shape in a context where the sports world—especially football—occupies an increasingly important position in brand strategies, not only as a tool for visibility but as a cultural and narrative sphere. CapitalAdv provides strategic and creative expertise gained in the Sport and Entertainment, Food & Beverage, Lifestyle, and Luxury sectors, while Emerge brings an integrated approach to athlete management that goes beyond the playing field to include communication, image, and career development.

The collaboration is based on a network of athletes already significant on an international level. Emerge‘s portfolio already includes top names in European football such as Lautaro Martinez, Rafael Leao, Mike Maignan, Charles De Ketelaere, Alexis Saelemaekers, Pierre Kalulu, Riccardo Orsolini, and Tijjani Reijnders, protagonists both on and off the field and increasingly central in the dialogue with brands.

“This partnership was born from a clear vision: today brands are no longer just looking for visibility, but for authentic and coherent connections,” commented Massimo Giudici, General Manager of CapitalAdv. “It therefore becomes essential to build credible relationships, capable of generating trust over time.”

“EMERGE was created to support athletes in every phase of their growth, both on and off the field,” added Andrea Aracne, Founder of Emerge. “The collaboration with CAPITALADV allows us to amplify this journey, creating concrete and structured opportunities, going beyond the logic of simple visibility to build coherent and lasting narratives, capable of enhancing both brands and athletes.”

“With CAPITALADV we want to create projects that leave a real mark, going beyond the boundaries of traditional communication,” said Daniele Guggino, CEO of CapitalAdv. “We work with talents who know how to embody the values of brands and transform them into experiences capable of lasting over time.”