Inter and BBVA, 8.5 million deal: better than Milan and Juventus

Inter has secured the most lucrative sleeve sponsorship in the entire Serie A. According to La Gazzetta dello Sport, the agreement with BBVA is worth 8.5 million euros per season, a figure well above the 6 million guaranteed by the previous sleeve sponsor Gate.io.

The comparison with other top Italian clubs highlights the significance of the deal: Milan and Juventus each receive 5 million from Msc and WhiteBit respectively, Napoli stops at 4 with Dongfeng, while Roma gets 3 million from Wizz Air. At the European level, the Nerazzurri are on par with Bayern Munich (8 million from Allianz) and surpass Atletico Madrid (7 million from Kraken).

With this agreement, the Italian champions complete the commercial slots on the shirt produced by Nike. The spaces were already occupied by the main sponsor Betsson, which pays 30 million per season, and the back sponsor U-Power, which guarantees 5.5 million.

The banking group will become the shirt sponsor not only for the men’s first team, but also for Inter Women, Inter U23, Inter U20, and Inter Legends. In addition, it will be the main sponsor of the men’s and women’s youth teams of the Nerazzurri, from U18 down.