Ricci: with BBVA a project that goes beyond simple sponsorship

Giorgio Ricci, Chief Revenue Officer of Inter, expressed satisfaction with the agreement signed with BBVA, which has officially become the new sleeve sponsor of the Nerazzurri club. The executive emphasized that the deal has a broader scope than just visibility on the match kit.

“Our ambition is to build partnerships capable of generating real value, not only for the brands, but above all for people. In BBVA we have found much more than a partner: a company that shares our belief that technology and innovation should help make every experience better and more accessible,” said Ricci.

The Nerazzurri manager then outlined the common goals: “Together we want to develop new ways to bring football closer to people and offer them all the benefits that can arise from the collaboration of two organizations strongly oriented towards innovation.”

The collaboration therefore focuses on technology and accessibility, with the intention of creating real opportunities for fans through the union of two organizations that share a future-oriented vision.