Inter has announced a new commercial agreement with Red Bull, which becomes the Global Energy Drink Partner of the Nerazzurri club. The agreement will last for three years and will accompany the team until the end of the 2027/28 season.
With this agreement, Red Bull will be the only energy drink brand currently associated with a Serie A club. The collaboration will officially begin on the occasion of the derby against Milan, scheduled for Sunday, November 23. On that occasion, the brand will be visible during substitutions, helping to give the brand further visibility during the match.
“We are proud to announce this partnership agreement with Red Bull, a brand recognized worldwide for its ability to innovate and inspire top-level performance. This collaboration, which brings together two global icons that share an international vision and great ambition, will bring new energy to achieve important goals together. This synergy will also bring value to our fans, who will experience an even more engaging and energetic experience in supporting our team,” said Giorgio Ricci, Chief Revenue Officer of FC Internazionale Milano.
The agreement aims to combine common values such as ambition, innovation, and international vision. The Red Bull brand will expand its presence in the world of football, a sector that the Austrian company has already explored in several countries with owned teams and sponsorships. For Inter, this is a further step in consolidating its network of global partnerships, also in view of the sporting and commercial challenges of the coming years.
