The Spanish banking group BBVA will become the new sleeve sponsor of Inter, occupying the space on the sleeve of the kit produced by Nike. The deal is worth 8.5 million euros per season, the highest amount ever recorded in Serie A for this type of sponsorship.
According to La Gazzetta dello Sport, with the new partnership the Nerazzurri complete all the available slots on the shirt. The main sponsor Betsson guarantees 30 million per year, while U-Power, positioned on the back, pays 5.5 million. The agreement with BBVA represents a significant increase compared to the previous contract with Gate.io, valued at 6 million per year.
The comparison with other Italian clubs highlights the significance of the operation. The agreement between Milan and MSC is worth 5 million per season, a similar amount to that between Juventus and WhiteBIT. Napoli-Dongfeng stops at 4 million, while Roma-Wizz Air reaches 3.
On a European level, Inter is positioned close to Bayern Munich, which collects about 8 million from Allianz, and ahead of Atletico Madrid, which stands at 7 million with Kraken. The sleeve of the Nerazzurri shirt thus becomes the most valuable in the history of Italian football.
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