The Inter brand has reached a global dimension, supported by recent sporting successes that have amplified the club’s commercial value. In the last season, the average attendance at San Siro exceeded 73,000, for a total of over 1.8 million spectators and revenues close to 90 million, despite the absence of the final stages of the Champions League. With the same number of matches played, the economic increase stood at 15% compared to the 2024-25 season.

On the season ticket front, the renewal rate reached 90%, a figure that confirms the solidity of the bond between the team and its fans. This confirmation comes according to what was reported by the Gazzetta dello Sport, which highlights how all this is happening while waiting for the new stadium.

Commercial sponsorships have recorded record numbers. The sleeve of the Nerazzurri shirt is now worth 8.5 million, compared to 6 million in the previous agreement: no Italian club reaches these levels, considering that Milan and Juventus stop at 5 million each. Adding the back sponsor U-Power (5.5 million), the total value of shirt sponsorships has risen to 44 million.

As executive Ricci observed, the true value of a partnership lies in the ability to create relevance: “Our goal is to transform the strength of the Inter brand and the passion of our fans into a platform capable of accelerating the business and marketing objectives of our partners.”

Inter was the first European club to associate itself with the Chinese automotive brand Byd, which is rapidly expanding; a year later Manchester City and Psg followed. If the agreement with Volvo was little more than a supply deal, the one with Byd represents a true partnership. In recent days, the Nerazzurri managers visited the company’s headquarters in Shenzhen, also bringing the trophies won in 2025-26, on a tour that took place between Hong Kong and Australia.

Regarding the sponsor portfolio, the club has worked on reduction and selection, increasing the average value of contracts not related to the shirt by over 70%. The strategy is clear: fewer partnerships but broader in the rights granted, fewer partners but more prestigious brands such as Coca-Cola, Red Bull, and Budweiser. This was also possible because Inter today can offer a different narrative compared to the past: that of a winning team and a solid ownership, with a medium-long term project.

Sponsorship revenues have thus exceeded 100 million, more than double over a three-year period. The only issue remains the technical sponsor. The renewal with Nike, in force since 2023, has led to a 70% increase compared to the previous contract, but the 28 million per year are not in line with the current commercial value of the club and with the reference benchmark: Adidas pays over 40 million to Juventus. The agreement expires in 2031 and the Nerazzurri will seek to renegotiate it.

On the digital front, Inter has just reached the milestone of 100 million fans on social platforms, recording a +20% year-on-year: the best performance among top clubs globally. Particularly relevant are the YouTube figures (over 10 million subscribers, +135% from February to July) and TikTok (4 million more followers in the same period).

Social media represents the ideal ground for the international development of the brand: the fanbase in the United States has increased by 25% in the last year. In the season of the Second Star, the Nerazzurri did not appear in the top 20 European clubs for annual percentage growth. Since then, a management of the digital platform as a major global property has been adopted, engaging influencers abroad and increasing content in English.

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